The ex-Unilever CEO who increased his shareholders’ returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has revealed how to do it. Teaming up with Andrew Winston, one of the world’s most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity’s greatest and most urgent challenges – climate change and inequality – and build a thriving business as a result.
In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever’s success and pull back the curtain on some of the world’s most powerful c-suites.
Net Positive boldly argues that the companies of the future will profit by fixing the world’s problems, not creating them.
Together the authors explode our most prevalent corporate myths: from the idea that business’ only function is to maximize profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster.
These approaches, they argue, are destined for the graveyard.
NET POSITIVE, P. POLMAN & A. WINSTON
Instead, they show corporate leaders how to make their companies “Net Positive” – thriving by giving back more to the world than they take.
Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result.